Strategic Engagement and Communications

Strategic engagement and communications is at the heart of Castlemain’s work for and with Indigenous organizations and communities. Demonstrating the Castlemain approach—to go above and beyond the expectations of our clients—our strategic engagement and communications services are often the key to achieving the vision, mission and goals of our clients, especially on complex projects and initiatives which require clarity, transparency and informed decision making.

Services Offered

Strategic Engagement

Engaged citizens are key to informed decision-making. We are experienced in working with our clients to ensure their engagement helps to align community interests and reduces the risk of an initiative or decision going in an undesirable direction due to misinformation. Castlemain’s strategic engagement services include:

  • Review and reform of existing organizational or community engagement plans and policies to better support informed decision-making
  • Alignment of client goals and objectives with strategic engagement plans
  • Implementation support for strategic engagement plans
  • Expert support of community decision-making processes
  • Design, development and facilitation of strategic engagement processes and events, regionally, provincially and nationally
  • Support for community and member engagement

Communications

Effective communication honours all voices, builds relationships, increases mutual trust and respect, provides transparency, generates community cohesion, and facilitates solutions. Castlemain’s communications services include:

  • Assessment, evaluation and preparation of communications policies and plans
  • Development and delivery of surveys, data analysis and communications research on behalf of clients
  • Development of digital/media tools to support communications objectives
  • Production of content and messaging (e.g. social media and traditional media platforms)
  • Development and implementation of communications campaigns, media strategies and public relations campaigns
  • Production of audio and visual storytelling (e.g. creative design and video production)
  • Provision of data-driven analytics, targeting and reporting