Manager, Content
[Remote]
Location: Remote
Job Type: Full-time, Permanent
Reports to: VP, Class Action Communications
Class Action Advisory and Communications:
The Class Action Advisory and Communications team provides trauma-informed, culturally safe communications and community support programs to help Class Members understand and engage with approved Settlements, including Sixties Scoop, Federal Indian Day Schools, Indian Residential Day Scholars, First Nations Drinking Water and the First Nations Child and Family Services and Jordan’s Principle.
We don’t approach Notice as a box-ticking exercise; it’s a sacred duty and must be driven by historical awareness, cultural humility, and the primacy of human dignity.
We understand that these processes pose challenges for those impacted, including the unavoidable trauma of having to surface painful memories.
By putting Class Members at the core of our work, our aim is to infuse the settlement and claims process with humanity and empathy, providing one-on-one support and resources at every step of the process.
Our services include project management, strategic planning, notice development and implementation, marketing, paid and earned media, creative, digital and social media, issues management and media relations, outreach, in-community and virtual claims support, and measurement and evaluation.
About the Role:
Reporting to the VP, Class Action Communications, the Manager, Content is responsible for developing and maintaining content related to the First Nations Child and Family Services and Jordan’s Principle Settlement, as well as other settlements and Castlemain initiatives as needed. The Manager, Content also supports media and social media monitoring, analysis, and reporting, proactively identifies issues and opportunities, and recommends and implements integrated solutions. This role collaborates closely with the Claims Helper communications team to develop and implement content that supports Class Members.
Commitment to Equity:
Castlemain is committed to advancing equity, diversity, and inclusion in all its forms, a commitment that enriches our company culture, the ideas that we generate, and the quality of service that we provide our clients. We encourage applications from Indigenous communities, racialized communities, women, persons with disabilities, LGBTQ2S+ people, and people from other historically marginalized communities.
Castlemain is committed to providing employment accommodation under the Human Rights Code and the Accessibility Disabilities Act provincially by providing employment accommodations. If you are a job applicant with a disability, Castlemain will make every effort to accommodate you throughout the recruitment process. Please inform us if you require any accommodation, and we will work with you to meet your needs.
Join us in making an impact through meaningful and inclusive recruitment practices!
Application Process:
Qualified candidates are invited to submit their resume and cover letter outlining their relevant experience and commitment to diversity, equity, and inclusion. We encourage applications from Indigenous candidates and individuals with lived experience working within Indigenous communities.
Application Deadline: Open until filled
General Responsibilities:
Key Responsibilities
- Work collaboratively with colleagues across Communications and the Claims Helper Program, as well as across the organization.
- Create content to support communication strategies and manage issues, including content briefs, web content, QAs, key messages, fact sheets, video scripts, etc.
- Develop quality work products under time constraints and often without advance notice in crisis situations.
- Support reputational issues management with strategies and tactics to support campaigns, address misinformation and respond to current and emerging issues.
- Monitor news, social media and feedback from Claims Helpers to identify opportunities to expand or enhance content offerings.
- Support the team in developing crisis communications plans, updating the risk register and issue management framework.
- Keep up to date on industry trends, insights, topics, and best practices and assist in the development and implementation of social media playbooks and guides as required.
- Incorporate cultural sensitivity and trauma informed approaches into all planning and execution, acknowledging and respecting the diverse traditions and values of First Nations communities.
- Other duties as assigned.
We're looking for someone with:
Qualifications & Skills
Must have
- 5-7+ years’ experience in communications, public relations, or community relations professions.
- A degree or diploma in communications, public relations, marketing, business communications, journalism or equivalent education and experience.
- Exceptional written and verbal communicator with a strong understanding of culturally appropriate and trauma-informed language.
- Experience developing content and executing through multi-platform approach
- Experience executing communication strategies and developing supporting materials, such as messaging, PowerPoints, web content, social posts, and more.
- Experience with media and social media monitoring and performance measurement to identify trends, issues, and opportunities.
- Excellent organizational and project management capabilities.
Good to have
- Familiarity with regulated or legal environments.
- Intranet and website experience
- Experience working with First Nations leaders, governing entities, communities, and service organizations.
- Ability to read, write, and speak French.
Competencies
- Self-motivated, proactive, flexible, organized, and detail oriented.
- Excellent at problem-solving and critical thinking with an aptitude for identifying potential challenges and proactively suggesting solutions.
- Ability to thrive under pressure and be adaptable while providing clear guidance to cross-functional teams.
- Understands the complexities of Indigenous communities and the long-lasting impacts of colonization with a strong personal commitment to reconciliation.
- Empathetic listener and quick analytical thinker who can respond accurately to concerns of Indigenous partners and communities; able to use tact and diplomacy in sensitive situations.
- Capable of meeting tight deadlines and executing projects in a fast-paced, often pressured environment.
- Can work both independently and as part of a team with minimal supervision.
Unique Requirements
- Experience writing in line with a unique style guide.
- Experience with media monitoring tools, such as Meltwater.
- Experience with social media management software, such as Hootsuite, Meltwater Engage, or other social listening tools.
Compensation Range:
About the project: First Nations Child and Family Services and Jordan’s Principle Settlement
On October 24, 2023, the Federal Court approved the Settlement Agreement for the First Nations Child and Family Services and Jordan’s Principle (FNCFSJP) Class Action (the Settlement). The Settlement Agreement includes $23.34 billion in compensation for impacted First Nations individuals and some of their family members.
This agreement intends to compensate those harmed by discriminatory underfunding of the First Nations Child and Family Services program and those impacted by the federal government’s narrow interpretation of Jordan’s Principle.
The Caregiving Parents or the Caregiving Grandparents of children who were removed from their homes or denied access to an essential service may also be able to receive compensation.
Castlemain’s role in implementing the FNCFSJP Settlement – Claims Helper Program is to assist the Claims Administrator in providing claim form assistance to Class Members in the Claims Process as outlined in the Settlement Agreement Schedule I, Framework for Supports for Claimants in Compensation Process in a culturally safe and trauma informed way. Our guiding purpose is to provide compassionate and skillful Claim Form assistance to Class Members. We offer practical support by helping with the completion of Claim Forms, providing information to help Claimants understand the details of the Settlement and Claims Process, and fostering supportive interactions with Claimants throughout. Furthermore, we are dedicated to ensuring that Claimants are well-informed about the wellness support and resources available to them.
At Castlemain, we recognize that the best candidate may not meet all the criteria listed above. We encourage all those interested and with relevant experience to apply even if you don’t match the job posting perfectly. We welcome creative, out-of-the-box thinking, and lived-experience and we strive to provide an environment for best-in-class innovation that quickly and fulsomely meets our clients’ needs.
Castlemain is committed to advancing equity, diversity, and inclusion in all its forms, a commitment that enriches our company culture, the ideas that we generate, and the quality of service that we provide our clients.